London, UK, 27th May 2023, ZEX PR WIRERachel O’Mahony, a British fashion designer and owner of two fashion brands, knows a lot about starting a business and making it a brand. Having a successful business can take a lot of time, but with tips and tricks from someone who is already a brand leader, she takes the guesswork out of it for startups. 

Recently, Rachel O’Mahony talked about how to start a fashion brand and how to keep it successful among the target market internationally. The tips and secrets shared by her are according to the market for the textile and fashion industries and can be applied to other industries generally as well. Rachel consults with new designers often as part of her business and enjoys seeing other designers succeed in the competitive industry.Rachel had started a brand named Aloura London with her university friend, where they madeready-to-wear womenswear dresses and had a couture line featuring embellished evening gowns. Recently, the designer duo parted their ways, and Rachel plans on focusing on making her style prominent and working with more freedom to express her unique ideas under the umbrella of her newly established brand, Rachel Mahony.

While the fashion industry is one of the most prominent in the glamor world, Rachel herself has styled and made customized couture for a number of celebrities. She says,

It is important to let your own ideas flow through your designs and establish a niche so people remember you for your aesthetic. 

Rachel urges the new startups to focus on what reflects their interests and where their passion leads them. She says that she started the business that was intriguing to her after she learned a lot from the internships she had in the industry, and that best reflected her interest. 

She states that it is important to follow your passion, as the brand will need a lot of attention and interest from the owner. No brand can thrive if people don’t put their hearts into it.She states the importance of having a great team that supports the owner’s ideas and works hard to make the brand flourish. She says:

My team is the one who makes my ideas presentable to the manufacturers. They need to understand the design ideas and brand ethos for it to be presented in the best and most efficient way’

O’Mahony also says that boutique brands will not find it beneficial for creativity to follow trends, as they come and go so fast. A business owner should be unique and set new styles for others. The uniqueness and creativity of a brand reflect the promise of a business.Rachel emphasizes manifesting ideas. She says the power behind thoughts makes things come true in reality. New entrepreneurs should think about their ventures and keep positive thoughts about the brand’s success. This will promote positive vibes at work and increase the chances of success.

O’Mahony states that the business can grow faster if you go to social events to expand your network and meet new people in the industry – including celebrities and bloggers that can wear and promote the clothing worldwide. It is always great to meet new people with similar interests and bounce ideas around to inspire you.

Rachel also speaks about her failure, which happened due to a lack of quality by the supplier. She learned from this and made changes in her way of doing business with vendors so that she wouldn’t have to face such a situation again.

About Rachel O’Mahony

As a young British fashion designer, Rachel is best known for her definitive, sophisticatedly artistic, and delicate hand-made textile garments that have been featured in British Vogue, Glamour, and Wonderland magazines. Rachel was awarded a BA Hons degree in Fashion Design Womenswear from the London College of Fashion in 2014. RM has also won several awards for her work, such as the LCF People’s Choice Award and the Cass Art Student Spotlight Competition.

During her studies, Rachel completed work experience at Celine, Alexander McQueen, Burberry, and British Vogue. During her internship with McQueen, she was given the task of focusing on couture gowns, which define feminine form, and has developed an interest in Illustration as a means to create novel print patterns for clothes and textiles. Rachel O’Mahony combines modern evening wear, tailored suits, and elegant embroidery. Her premium collection is skillfully designed to bring style and femininity to the elegant woman with a couture edge. 

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