Amsterdam, 18 Aug 2021, ZEXPRWIRE, By adding the WLPayments proprietary build Flex 3DS Routing to their payment flow, merchants experience an increase up to 9% across the board.
The PSD2’s SCA is a significant regulatory development in the market. The amount of attention can also be attributed to the arising issues of 3DS2 implementation. 3DS2 brings many new benefits as compared to 3DS1, but its implementation can be cumbersome and present many challenges in itself.
“At WLPayments, we are constantly looking for innovative solutions to our customers’ payment issues, which is why we developed flex 3DS routing”, says Chinmay Jain CTO WLPayments.
The Flex 3DS routing feature routes transactions to the most efficient authentication protocol, taking into account exemptions and other valuable information. The feature also allows merchants to decide and implement their own 3DS2 strategy.
Sunil Jhamb, CEO WLPayments says ‘With this solution, the merchants of our white-label partners can choose which transactions they want to pass on to 3DS2, 3DS1, or no 3DS ultimately decreasing checkout frictions and potentially retaining loyal customers.
After four months of testing and the implementation with many merchants, the results of the routing are very promising. Across the board, there are fewer dropouts and the whole payments experience is a lot more smooth leading to a higher success rate for the merchants.
WLPayments, the trusted white-labelled global payments platform, offers an award-winning, modern & modular payment gateway platform as a white-label solution for ISOs, PSPs, Acquirers, and Banks. Branded under partner’s company’s identity in offering APIs, Merchant Portal, Payment Pages. Plus conversion-boosting features such as One-Click Payment, Intelligent Routing, In-depth Reporting, Reconciliation, Risk Engine, and many other features.
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Lennard Sigling, CMO
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